The other one was a Sharper Image Literati e-reader, $49 from Macy's (on clearance, obviously). This one's interesting by virtue of not being an Android device. Instead it's got a fairly recognisable Busybox-based Linux environment that's even got udev and dbus running. It brings up a framebuffer and just dumps a QTE-based reader (from Kobo) onto it. Other than being woefully underpowered and slow, it actually seems very competent. There seem to be several versions of the hardware - the one I got has an ARM SoC from SiRF on it. SiRF make GPS chipsets, and it turns out that their Atlas 5 platform is actually intended for Linux-based GPS units. The embedded world always seems to find a way. What surprised me more is that it's probably the most polished looking Linux I've bought for under $300. No bizarre kernel spew. echo mem >/sys/power/state works. Standard backlight interface.
Oh, and no source. Obviously. But an interesting device regardless.